Attention Audit
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Upload
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Results
Upload Ad Creative
Project Information
Click to upload or drag and drop
Maximum file size: 50 MB
File selected:
Processing your creative... This may take a few moments.
Upload Requirements
- Supported formats: JPG, PNG, GIF, HTML5 (ZIP)
- Max File Size: 50MB
- For HTML5 Creatives: Ensure all assets (JS, CSS, Images) are compressed into a ZIP file.
- Best Practices: Upload creatives that are clear, high resolution, and optimized for display.
⏱️ Note: Large or high-resolution images may take 30-60 seconds to process. Please be patient while we analyze your creative.
Your Ad Audit Results: Heatmap & Performance Metrics
How to Read Your Results:
- Original Image (Left Panel): Displays your uploaded ad.
- Generated Heatmap (Right Panel): Shows areas of attention:
- 🔥 Red Areas: High attention
- 🟡 Yellow/Green Areas: Moderate attention
- 🔵 Blue Areas: Low attention
- Metrics: Detailed engagement data
Original Image
Generated Heatmap
| Metric | Your Ad's Performance | Industry Benchmark | What It Means |
|---|---|---|---|
| Time to First Fixation (TTFF) | - | - | Lower TTFF = Quick visual impact. |
| Fixation Duration | - | - | Longer duration = Higher engagement. |
| Fixation Sequence | - | - | Ensures users follow the right visual flow. |
| Percentage Viewing | - | - | High visibility = More users notice key content. |
| Clarity Score | - | - | - |
| Attention Score | - | - | - |
Optimization Tips
- If TTFF is too high (>1s): Increase contrast and adjust positioning to improve first fixation speed.
- If Fixation Duration is low (<1s): Use compelling visuals to encourage longer engagement.
- If Fixation Sequence is incorrect (CTA is viewed last): Reposition CTA for earlier attention.