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Attention Audit

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Upload
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Results

Upload Ad Creative

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Maximum file size: 50 MB

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Upload Requirements

  • Supported formats: JPG, PNG, GIF, HTML5 (ZIP)
  • Max File Size: 50MB
  • For HTML5 Creatives: Ensure all assets (JS, CSS, Images) are compressed into a ZIP file.
  • Best Practices: Upload creatives that are clear, high resolution, and optimized for display.

Your Ad Audit Results: Heatmap & Performance Metrics

How to Read Your Results:

  • Original Image (Left Panel): Displays your uploaded ad.
  • Generated Heatmap (Right Panel): Shows areas of attention:
    • 🔥 Red Areas: High attention
    • 🟡 Yellow/Green Areas: Moderate attention
    • 🔵 Blue Areas: Low attention
  • Metrics: Detailed engagement data

Original Image

Original Image

Generated Heatmap

Generated Heatmap
Metric Your Ad's Performance What It Means
Time to First Fixation (TTFF) - Lower TTFF = Quick visual impact.
Fixation Duration - Longer duration = Higher engagement.
Fixation Sequence - Ensures users follow the right visual flow.
Percentage Viewing - High visibility = More users notice key content.
Engagement Time - Total time users spend viewing the ad.

Optimization Tips

  • If TTFF is too high (>1s): Increase contrast and adjust positioning to improve first fixation speed.
  • If Fixation Duration is low (<1s): Use compelling visuals to encourage longer engagement.
  • If Fixation Sequence is incorrect (CTA is viewed last): Reposition CTA for earlier attention.